Marketing collateral
I create effective marketing strategies and campaigns for clients across multiple platforms and target audience, equipping internal and external departments with highly visual collateral that defines brands and their core offerings in the marketplace.
cbs interactive
the 28th street studio
An integrated marketing campaign between CNET & Last.fm that went beyond basic signage and offered JBL equity within CBSi's 28th Street Studio. JBL can boost consideration for their suite of audio products within premium content environments across CNET & Last.fm.
CNET HOW TO: Photography
An in-depth and robust editorially driven How To Photography Series, giving photo hobbyists unique insights to unlock the full potential of their newly purchased digital imaging device. This section sponsorship was first pitched and purchased by Best Buy.
cbs interactive seasonal calendar
Sell-sheets designed to help educate the sales team and prospective clients on what key events, trade shows, gift guides, and other seasonal features are coming down the pipe across CBS Interactive's Tech, Games, and Media properties.
ford mustang 50th ANNIVERSARY
XCAR serves up the most beautifully shot, gorgeously made & lethally informative vehicular videos you will ever watch. To mark the 50th anniversary of the ‘stang, the XCAR team showcased the evolution of the American Muscle car, providing an in depth look at the 2015 edition.
CHOW Smart Home APPLIANCEs
LG and Chow partnered together to revamp the Chow kitchen with a brand new LG Austin Door-In-Door Refrigerator that was featured in custom Chow video programs and remains in the kitchen and in content well beyond the LG media partnership.
ces 2015 event & media proposal
CES celebrates the innovative tech that is changing the way we live, work and play. CNET helped OnStar extend their virtual reality experience into the hands of consumers seeking the newest tech revolutions at the largest consumer electronics show in the world - CES!
mail online:
dailymail.com & elite daily
elite daily: visit seattle
A fully immersive branded campaign featuring mixed media elements that brings creativity, quality and awareness to Seattle as a ‘must visit’ destination with content inspired specifically by the Elite Daily audience's top passion points.
DailyMail.com: Bacardi Mixers
An integrated media partnership that celebrates party planners in each of BACARDI's key markets through branded video, editorial sponsorships, and hyper-targeted rich media executions all designed to reinforce BACARDI Mixers as THE essential party staple.
DM + ED: Nordstrom yc campaign
A co-branded effort between DailyMail.com and Elite Daily to help Nordstrom grow an affinity for their Youth Consumer brands by aligning with Millennial female passions, styles, and celebrity trends during the most fashionable festival on the planet - Coachella!
Daily Mail + Elite daily sell-sheets
Highly visual, research driven sales sheets that highlight DailyMail.com and Elite Daily's core brand messaging. Sell-sheets are brand specific and detail reach, target audience, editorial strategy and social footprints to educate clients on our key differentiation in the space.
DM+ ED Cultural Calendar
This is not your typical event calendar. In it's original format - (PPT, KEY) the wheels animate by quarter for DailyMail.com or trending topics for Elite Daily, while emphasizing how each brand capitalizes on these cultural and life moments throughout the year.
dm + ED: studio packages
Turn-key media solutions designed specifically for movie studios. This package is rooted in editorial, high impact, and social media extensions to convert awareness into action for both the theatrical and home entertainment releases. This pitch was customized for Disney Pictures.