ad innovations

I turn ideas into tangible and engaging executions that close millions of dollars in revenue. My job is to identify, develop, mock, test, package and monitor new ad opportunities. The mocks shown below are a collaboration between myself and the fabulous creative service teams at both the MAIL and CBSi.

MAIL ONLINE 

 
 

Follow me unit

The DailyMail.com user consumes up to 9 stories per visit paving the way for this unique, video driven opportunity that follows the user journey as they navigate through premium content environments. 

HERE'S HOW IT WORKS: 

  • Upon the users first impression to DailyMail.com (excluding the homepage), the Follow Me unit will automatically enter, spanning the width of the page and sitting at the base of the browser window in its auto state.
  • Video assets can preview in the auto state shown – no sound.
  • Upon user initiation, the video will expand to play full screen and audio will be enabled. After the users consume their third story, the experience is complete. 
  • If there is no user interaction, the custom Follow Me unit will reside in it’s auto state until the user clicks out of the experience (close button) or completes their journey.
  • Recommend featuring 3 unique video assets to keep users engaged.

The NETFLIX opportunity: The unique hook we created for G.L.O.W. was to use this unit to tease their video trailer and have the full-screen experience act as a meet and great between our seriously engaged readers and each of the "gorgeous ladies of wrestling." 

Live moments

provide our seriously engaged readers with real-time updates LIVE from the biggest events of the year. Brands can speak directly with our readers by leveraging data to map weather, time, and even their interests to their exact location.

The NBCU Opportunity: NBCU wanted to showcase The Open as a dramatically different venue and style of golf than U.S. majors. Through dynamic Live Moments, NBC can highlight the unusual terrain, the unpredictable elements, and the latest scores all LIVE from green to foster engagement and drive immediate tune-in among golf enthusiasts.

Dynamic Live Moments module (300x600) sync'd with branded wallpaper

The Open_Live Moments_Sun from Megan Magnatta Berman on Vimeo.

SUN CREATIVE - SOUND ON

The Open_Live Moments_Rain from Megan Magnatta Berman on Vimeo.

RAIN CREATIVE - SOUND ON

HERE'S HOW IT WORKS:

• Leveraging NBCU’s real-time weather integrations, we’ll alter past video clips from the most memorable moments of The Open to be representative of the actual forecast in Southport.

• If the forecast calls for rain, the creative will dynamically update to illustrate the elements – (ie. rain drops, bright sunlight, wind, etc.).

• Dynamic creative limited to the 300x600 (desktop unit) and mobile expand state (interstitial).

• The creative can also feature LIVE scoring updates to keep readers abreast of whose in the lead in effort to drive immediate tune-in. 

NBC Hairspray LIVE Logo Morph

logo morph

Glamorize the DailyMail.com iconic logo with themes/messaging unique to your brand.

The NBC Opportunity: Elevate NBC’s Hairspray Live as a staple of pop-culture by integrating their A-List cast across the most relevant and trending entertainment stories our readers are consuming daily. NBC will own EVERY screen on premiere day with a never-been-done-before site-wide takeover that glamorizes the DailyMail.com logo and masthead with Hairspray’s iconic imagery.

See how it works by clicking the learn more button. 

Custom rich media unit: the phone tap 

The Starz Power Season 4 Opportunity: Highlight the high-stakes, compelling drama of Power’s upcoming season through custom, first-to-market executions that play off the show’s themes and major plotlines - "The Truth Will Come To Light." Following Angela’s wrongful arrest of Ghost, we find him finally paying the ultimate price for his past and that's where our creative strategy picks up. 

HERE'S HOW IT WORKS:

  • This custom RM unit will amp up anticipation for Power Season 4 by tapping Ghost’s smartphone to reveal the messages between him and other key characters for a dynamic Season 3 recap.
  • Viewers will be able to scroll through the text messages and preview video clips and sound bites to get up to speed with everything that came to pass last season.
  • At the end of the experience, users can download free trial of the Starz OTT app and catch up on all episodes. 
 

Custom "Phone Tap" RM unit can be applied to ROS media placements (300x600) or leveraged within takeovers as part of a RM Takeover. 

High Impact Video overlay

Break the silence and the story with an immersive takeover designed to deliver the unique storyline & cinematography leading up to premiere day.

Open Road Films: Spotlight

  • The Ask: Showcases a massive scandal uncovered through investigative content platforms and immersive video experiences that spotlight the stars and themes of the movie
  • The Solution: Like the title of the movie suggests, this “spotlight” takeover will shine a light on the scandals and secrets of existing DailyMail.com investigative news stories before teasing the trailer.
  • Experience capped at 1x per user

cbs interactive 

 

SCROLLING OMNIBAR

A 100% viewable, high impact execution designed to break through the ad clutter and generate excitement and awareness of a product launch among core readers. 

The Samsung Opportunity: Samsung wanted to conquest the latest Apple iPhone release in a unique yet persistent manner that poked fun at the iPhone 5S' so-called "new" features and dismal reviews while contrasting the superior features of the Samsung's Galaxy S5.